01
Upload Once
Bring your campaign assets together in one place.
A Wild Kestrel product
Global Music Marketing, Simplified.
One campaign, built for every market.
Build once. Cascade everywhere.
Turn the assets your team already creates into locally relevant campaigns, translations, worship resources, media packs and market-ready materials for every territory you choose to activate.
One global campaign. Made relevant to every local market.
SongCascade takes your approved global music marketing campaign and helps adapt it for the countries you choose to activate.
Keep your approved assets and messaging in one place, with options for AI-assisted translation and space for local partners to tailor the campaign, record their activity and share what works in their market.
Build the campaign once. Help each market make it their own.
One coherent workflow
From Global master to measurable local action.
02
Localise
Adapt your key campaign for different markets, territories and audiences.
03
Approve
Keep local activity clear, consistent and on-brand.
04
Cascade
From one upload, cascade out to all territories.
05
Measure
See where your campaign is gaining traction.
The platform
Built around the release, not disconnected files.
Global Song Hub
One authoritative source for every release and approved asset.
Territory Activation
Turn Global material into market-ready campaigns without duplicating the source song.
Asset Factory
Create local press releases, stories, emails, pitches, social copy, artwork, packs and SongCards.
Worship Resources
Deliver lyrics, translated charts, transpositions, arrangements, lead sheets, backing tracks, stems and rehearsal tools.
SongCards
Generate digital, PDF, print-ready and territory-specific cards with artwork, QR links, key, tempo, writers and story.
DigitalDownloadable PDFPrint-readyTerritory-specificQR-linked
Media Cascade
Service radio, magazines, websites, journalists, podcasts and broadcasters through one clean SongCascade link.
Local Champions
Identify high-potential, low-adoption markets and activate approved local artists, worship leaders, translators and networks.
Approved organisations only
Ready to activate your next release?
Request access for your label, publisher, artist team or ministry. Every new user is reviewed before any workspace or catalogue becomes visible.